Senior Manager - Media CarCam
Core
Lead omni-channel media campaigns and strategy for Visa in Central America & Caribbean, driving business results and digital excellence across offline, digital, and social platforms.
Role type
Senior Manager, Media Strategy & Leadership
Builds
High-visibility media plans and campaigns for Visa and joint client campaigns (banks, merchants, fin-techs)
Domain
Payments / Financial Services / Media & Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Omni-channel media strategy, media planning & buying, agency management, performance marketing, KPI definition, brand safety & verification, media technology platforms, stakeholder management, innovation leadership
Preferred skills
Credit card/payments industry experience, retail media & transactional media networks, cookieless measurement, AI-driven media planning, data clean rooms, traditional media (TV, OOH, print), paid social & search
Technologies
DSPs, PMPs, DMPs, CDPs, DCO, CRM, Meta, TikTok, YouTube, X, LinkedIn
Responsibilities
Lead end-to-end omni-channel media strategy from planning to execution; oversee daily campaign execution and optimization; build strategic relationships with media publishers and technology partners; champion media and digital innovation for the region; manage multiple stakeholders across local and regional teams
Seniority
Senior Manager, hands-on leadership