Brand Paid Media Manager
Core
Lead top-of-funnel paid media strategy and execution across TV, podcasts, OOH, and streaming to build brand awareness and shape perception.
Role type
Brand Paid Media Manager
Builds
Brand awareness campaigns and media placements across high-impact channels
Domain
Marketing / Advertising
Deliverable
product features
Required skills
Paid media planning and buying, Media budgeting and forecasting, Media agency and vendor management, Creative brief development, Brand measurement and analytics, Campaign optimization
Preferred skills
Connected TV (CTV) and streaming audio/video experience, Media mix modeling (MMM) and incrementality testing, Large budget management, Cross-functional collaboration
Technologies
Media planning tools, Analytics platforms, Ad tech stacks
Responsibilities
Develop and execute top-of-funnel paid media strategy; Manage relationships with media agencies and vendors; Partner with creative and brand teams to develop campaign concepts; Ensure creative consistency across mediums; Evaluate campaign impact using brand-lift studies and incrementality analysis; Communicate campaign results to leadership
Seniority
Mid-Senior, hands-on IC