Senior Digital Paid Retail Media Manager
Core
Senior practitioner and strategic advisor for enterprise retail media clients, owning strategy, performance, and outcomes from planning through execution.
Role type
Senior IC retail media expert services manager
Builds
Custom analyses, reports, automations, and strategic plans for retail media campaigns
Domain
Retail media, digital advertising, e-commerce (via careerplan.io/jobs/22-00A-66-074-senior-digital-paid-retail-media-manager-at-skai)
Required skills
Enterprise retail media ownership, Amazon full stack (Search, DSP, Vendor/Seller Central), Walmart Connect full stack, Advanced AMC (custom audiences, incrementality, attribution), Root-cause analysis, Generative AI tool usage, Strategic translation, Stakeholder management, Cross-functional operation
Preferred skills
Instacart, Target, Roundel, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, Agency-side background, Coaching and informal leadership, Commercial exposure, Total commerce context, Skai or comparable platform experience, Global team collaboration
Technologies
Amazon DSP, Walmart Connect, Vendor Central, Seller Central, Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, Amazon Retail Ad Service, Generative AI tools (Claude)
Responsibilities
Plan, build, and optimize campaigns hands-on across major retail media networks; Investigate performance issues and bring actionable recommendations; Advise senior stakeholders on media planning and budget allocation; Lead QBRs and strategic reviews; Build custom analyses and automations; Mentor colleagues and contribute to team playbooks; Partner with product, sales, and technical teams to drive innovation
Seniority
Senior, hands-on IC with strategic advisory responsibilities
