Senior Media Specialist
Core
Drive Nu's paid media strategy in the US, building the measurement infrastructure and executing full-funnel campaigns across digital and offline channels to reach the mass affluent audience.
Role type
Senior individual contributor paid media specialist (marketing)
Builds
US paid media engine, measurement models, and multi-channel campaign infrastructure
Domain
Financial services / Digital banking
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, multi-channel campaign management, test-and-learn experimentation, ROI/ROAS analysis, agency management, platform account setup, geographic targeting, stakeholder influence
Preferred skills
Tech/e-commerce/financial services background, mobile app install/conversion experience, SDK/MMP fluency (AppsFlyer/Adjust), AI tool fluency
Technologies
Google, Meta, TikTok, programmatic/DSPs, TV, OOH, direct mail, radio, AppsFlyer, Adjust
Responsibilities
Propose, build, implement, optimize, and measure paid media strategies across digital and offline channels; Set up foundational building blocks for US paid media including platform accounts, tracking, tagging, and reporting infrastructure; Run a disciplined test-and-learn model to find efficient paths to growth; Target and reach the mass affluent audience with precision across key demographics and geographies; Partner with Business Analytics and Finance to build paid media measurement models and ROI/ROAS frameworks; Translate business goals into media strategy and budget allocation; Manage external media and creative agencies and work directly with media platforms
Seniority
Senior, hands-on IC