Channel Marketing Manager, Principal Associate
Core
Own and optimize outbound offline marketing channels (telemarketing, site visits, mystery shopping) to close merchant acceptance gaps and reactivate dormant B2B merchants in the financial services marketplace.
Role type
Senior IC channel marketing manager (outbound/offline)
Builds
High-performing vendor channel engine for merchant acquisition and reactivation
Domain
Financial Services / Fintech / Payments
Deliverable
product features
Required skills
Outbound channel strategy, vendor SLA management, direct-response copywriting, sales psychology, P&L tracking, conversion testing, Salesforce Marketing Cloud/Pardot, regulatory compliance navigation
Preferred skills
Vendor management, project management, cross-functional stakeholder management, direct-response script auditing
Technologies
Salesforce, Salesforce Marketing Cloud, Pardot
Responsibilities
Audit existing telemarketing, site visit, and mystery shopping programs to establish baseline metrics; Revamp campaign copy, objection-handling frameworks, and phone scripts to increase win-backs; Direct third-party call centers and field agencies to meet strict SLAs and volume targets; Execute geo-targeted, localized outbound campaigns; Align multi-touchpoint messaging across offline and online channels; Own media planning and dynamic budget allocation for vendor spend; Track unit economics (CAC, CPR, payback) and eliminate vanity metrics; Ensure vendor workflows meet enterprise risk and compliance standards.
