Channel Head - Meta/Google
Core
Oversee delivery, continuous improvement, and growth of performance marketing across paid digital channels (Google Ads, Meta) to support business objectives.
Role type
Senior performance marketing channel lead
Builds
Paid media campaigns and customer acquisition channels
Domain
Digital marketing / Performance advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, Meta Ads management, campaign optimization, A/B testing, data analysis, tracking implementation, cross-functional coordination
Preferred skills
Affiliate marketing, emerging platform evaluation, agency partner coordination
Technologies
Google Analytics 4, Google Tag Manager, Meta Pixel, Conversion API, UTM tagging
Responsibilities
Manage end-to-end paid marketing campaigns across Google and Meta platforms; Monitor campaign performance and prepare reports; Conduct A/B testing and refine targeting/bidding strategies; Implement and validate campaign tracking; Collaborate with Creative, Product, and Engineering teams; Evaluate emerging digital advertising platforms.
Seniority
Mid-Senior, hands-on IC with management responsibilities