Digital Marketing Specialist
Core
Designing, creating, and implementing content, process flows, and automation to support the buyer journey for a B2B engineering company.
Role type
Digital Marketing Specialist (Marketing Operations & Automation)
Builds
Multi-channel marketing campaigns, marketing automation programs, and marketing communications.
Domain
B2B Manufacturing / Engineering
Required skills
Marketing automation platforms (Marketo), CRM systems, B2B marketing strategies, multi-channel campaign management, data analysis, HTML/JavaScript, SQL, API integration, data privacy regulations
Preferred skills
Manufacturing industry background, Bachelor's degree in Marketing
Technologies
Marketo, CRM systems, MS Office, SQL, HTML, JavaScript, JSON, APIs
Responsibilities
Provide support to marketing operations management and development; Design and implement content and automation to support the buyer journey; Support divisional and regional marketing teams to achieve goals from U.S. marketing programs; Measure and report on the effectiveness of marketing programs and channels; Develop and maintain persona-focused multi-channel marketing campaigns; Assist in the management of the Martech stack and marketing data; Coordinate the production of marketing communications and materials.
Seniority
Mid-level, hands-on IC
