Brand Manager - Digital Marketing & Advertising
Core
Leads Milwaukee Tool Canada's digital strategy, driving measurable business growth through data-driven storytelling that influences awareness, conversion, and loyalty.
Role type
Senior Brand Manager – Digital Marketing & Advertising
Builds
National digital and advertising strategy, full digital ecosystem (email, website, social, paid media), and cross-functional digital activations.
Domain
Power tools, accessories, and hand tools (B2C/B2B industrial consumer goods)
Deliverable
product features
Required skills
Campaign strategy and execution, digital budget management, KPI and ROI analysis, cross-functional collaboration, agency and vendor relationship management, social media and brand ambassador program oversight, SEO/SEM knowledge, CRM and analytics tool proficiency, data-driven presentation skills
Preferred skills
Strategic vision, hands-on campaign leadership, automation tool integration, mentoring team members, executive communication
Technologies
PIM/DAM, CRM, analytics tools, media buying platforms
Responsibilities
Lead campaign strategy, planning, and execution across paid, earned, and owned channels; Develop and implement national digital and advertising strategy; Own and manage digital budgets, KPIs, and ROI performance metrics; Collaborate with U.S. and Global teams to integrate Canadian digital operations with enterprise systems; Partner with cross-functional teams to translate business objectives into impactful digital activations; Oversee agency and vendor relationships at a strategic level; Provide strategic oversight of social media and brand ambassador programs; Leverage analytics and dashboards to measure conversion, engagement, and ROI; Represent Digital Marketing & Advertising at planning meetings, budget reviews, and executive presentations
Seniority
Senior, hands-on IC with strategic leadership