Sr. Customer Activation Manager
Core
Strategic leader driving business outcomes through people, process, and execution for online and digital marketing programs across the Kenvue portfolio.
Role type
Senior Manager, Customer Activation & Shopper Marketing
Builds
Digital marketing programs and business outcomes for CPG brands (Neutrogena, Aveeno, Tylenol, etc.)
Domain
Consumer Packaged Goods (CPG), Retail Media, Digital Marketing
Deliverable
product features
Required skills
Shopper Marketing strategy, team leadership, digital marketing campaign management, data analysis, budget management, cross-functional partnership
Preferred skills
CPG industry knowledge, retail media methods, design thinking, large-scale transformation leadership, matrixed organization experience
Technologies
Digital retail media platforms
Responsibilities
Set strategic direction and goals aligned to enterprise priorities; Lead, coach, and develop managers and senior individual contributors; Own delivery of key initiatives and business outcomes end-to-end; Translate business strategy into operational plans, roadmaps, and KPIs; Partner cross-functionally with Customer Strategy, Retailers, Brand Teams, and Finance; Drive continuous improvement through data and insights; Manage budgets, forecasts, and resource allocation; Identify risks and opportunities; Communicate with senior leaders and executive stakeholders.
Seniority
Senior, hands-on IC with team leadership