Head of Digital Marketing
Core
Lead Sulzer's global digital marketing agenda, driving demand generation, digital transformation, and customer engagement across multiple business units and regions.
Role type
Senior leadership digital marketing head (hands-on IC)
Builds
Global digital ecosystem (web, performance marketing, automation, analytics) and high-performing team
Domain
B2B industrial engineering
Required skills
Global digital strategy, demand generation, performance marketing (SEO/SEM, paid media, ABM), marketing automation, data analytics, team leadership, stakeholder management, change management
Preferred skills
AI experience, CRM platforms (Salesforce), marketing tools (HubSpot, Apollo, Cognism, Canva)
Technologies
Hubspot, GA4, Salesforce, Apollo, Cognism, Canva
Responsibilities
Define and execute global digital marketing strategy; Lead digital transformation initiatives; Drive qualified pipeline through integrated campaigns; Oversee global website strategy and UX/UI; Own and evolve the Martech stack; Build and lead a global digital marketing team based in Madrid
Seniority
Senior, hands-on IC
