Senior Associate Brand Manager, Content & Connections - Kotex®
Core
Drive brand growth and consumer connection for Kotex® through strategic leadership in media, design, and owned platforms.
Role type
Senior Associate Brand Manager (Content & Connections)
Builds
National and retail media plans, digital commerce strategies, and brand equity across touchpoints.
Domain
Consumer Packaged Goods (CPG) / Personal Care
Deliverable
product features
Required skills
Brand development planning, digital marketing strategy, paid and organic search (SEO & AEO), data-driven audience strategy, shopper marketing, budget management, cross-functional collaboration
Preferred skills
MBA, innovation and creative ideation, personalization
Technologies
TikTok Shop, Brand Store, PESO, OLA, Display Media
Responsibilities
Lead annual planning and PESO execution; build data-driven culture for measurement; own shopper marketing strategy; lead paid and organic search; execute digital and social commerce strategies; define display media strategy; co-lead PDP and Brand Store strategy; manage advertising and consumer promotions budget; consult on website strategy and creative assets.
Seniority
Senior, hands-on IC