Analista de Marketing Sênior (Mídia)
Core
Developing performance media growth strategies, managing campaign setup, and optimizing conversion funnels across digital platforms.
Role type
Senior Performance Marketing Analyst
Builds
Digital media campaigns and growth strategies for product squads
Domain
Digital Marketing / Performance Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Analytics, Facebook Ads, LinkedIn Ads, Twitter Ads, Native Ads, DV 360, CM 360, Google Ads, Microsoft Ads Search, web project planning, execution, and optimization, funnel analysis, KPI evaluation, A/B testing, conversion lift testing, brand lift testing, agency management, stakeholder coordination
Preferred skills
Advanced English
Technologies
Google Analytics, Facebook Ads, LinkedIn Ads, Twitter Ads, Native Ads, DV 360, CM 360, Google Ads, Microsoft Ads
Responsibilities
Elaborate growth strategies based on performance media and campaign setup; Analyze conversion funnels to understand customer acquisition journeys; Evaluate campaign performance and KPIs across platforms; Produce insights, optimizations, and A/B tests for account growth; Contact local and global partners; Develop product/project strategies with the agency; Monitor KPIs on dashboards and apply improvements to boost results
Seniority
Senior, hands-on IC
