Vertical Digital Marketing Specialist (B2B)
Core
Execute digital marketing programs for Education, Government, and Healthcare verticals to drive lead generation and pipeline growth.
Role type
Vertical Digital Marketing Specialist (B2B)
Builds
Digital campaigns, program execution, and lead generation pipelines for B2B vertical markets
Domain
B2B Technology Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B digital marketing, paid search management, social media advertising, display campaign management, Answer Engine Optimization (AEO), SEO, budget management, vendor/agency relationship management, marketing analytics, CRM management, Google Ads, LinkedIn Campaign Manager, AI proficiency
Preferred skills
Experience in Education/Government/Healthcare verticals, experience with retargeting and email campaigns, cross-functional reporting
Technologies
Google Analytics, Adobe Analytics, Salesforce, Google Ads, LinkedIn Campaign Manager
Responsibilities
Execute digital marketing programs for priority verticals, lead technical setup and launch coordination for digital campaigns, manage paid media and content syndication channels, optimize search visibility via AEO/SEO, track and optimize program performance, monitor budget allocation, manage external agency relationships, troubleshoot tracking pixels and integrations, support retargeting and email campaigns, present performance findings to leadership
Seniority
Mid-level, hands-on IC