Marketing Operations Manager
Core
Architect, govern, and scale marketing systems, data, and processes to connect marketing to revenue, specifically rebuilding lead management end-to-end with AI agents.
Role type
Senior Marketing Operations Manager (Lead Management & AI)
Builds
Scalable lead management systems, predictive scoring models, and AI-driven campaign orchestration workflows.
Domain
Cybersecurity / B2B SaaS / Demand Generation
Deliverable
production ML models
Required skills
Lead management ownership, predictive lead scoring, data quality governance, campaign orchestration, AI agent direction, MarTech stack management, routing logic design, API integration, technical system troubleshooting.
Preferred skills
Experience with intent data platforms, building internal tools, continuous improvement mindset.
Technologies
Marketo, Salesforce, 6Sense, Clay, G2, UserGems, Traction, LeanData, UserGems.
Responsibilities
Build and validate predictive lead scoring models; govern data quality and enrichment across the funnel; design and optimize lead routing logic; direct AI agents for campaign orchestration and scoring; manage campaign activation via MarTech stack; partner with GTM, Data, and IT teams.
Seniority
Senior, hands-on IC