Senior Paid Media Manager
Core
Own and scale full-funnel paid acquisition programs, cross-sell, and brand campaigns for security practitioners and buying-team decision-makers.
Role type
Senior Paid Media Manager (B2B SaaS/Cybersecurity)
Builds
Paid media campaigns, audience segments, and AI-optimized workflows for Google, LinkedIn, Meta, Reddit, and 6sense.
Domain
Cybersecurity / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads, multimillion-dollar budget management, agency relationship management, GA4, data warehousing, BI tools, CAPI, GTM, audience syncing, AI automation
Preferred skills
B2B SaaS, cybersecurity, enterprise technology, ABM platforms (6sense, Demandbase), intent data, Salesforce CRM, Marketo, HubSpot, cybersecurity buyer journey
Technologies
Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads, 6sense, Salesforce, Marketo, HubSpot, GA4, CAPI, GTM
Responsibilities
Plan, execute, and optimize paid media campaigns across multiple channels; manage multimillion-dollar media budgets; manage agency partners and internal team members; build and present performance reports; partner on ad creative and landing-page strategy; build and manage audience segments and retargeting pools; lead tests on ad copy, creative formats, and bidding strategies; track channel changes and emerging formats; support marketing technology stack integrations; lead AI automation initiatives.
Seniority
Senior, hands-on IC