Senior Director AMER Integrated Marketing
Core
Develop and execute regional field marketing strategies, campaigns, and programs across the Americas to drive demand generation, customer engagement, and revenue growth for an enterprise cybersecurity SaaS company.
Role type
Senior Director, Integrated Marketing (Americas)
Builds
Regional field marketing strategies, campaigns, events, and ABM/ABX programs for demand and pipeline generation
Domain
Cybersecurity / Enterprise SaaS
Deliverable
product features
Required skills
Field marketing strategy, team leadership (5+ people), demand generation, account-based marketing (ABM), budget management, cross-functional partnership, data-driven optimization, project management
Preferred skills
MBA, cybersecurity product knowledge, multi-timezone management
Technologies
SFDC, Marketo, 6Sense, Tableau, Excel, PowerPoint
Responsibilities
Develop regional field marketing strategies and campaigns; lead and develop a marketing team; partner with Sales and Product Marketing; manage the Americas field marketing budget; track and report on program performance; lead regional presence at industry events; develop demand generation and ABM programs
Seniority
Senior Director, strategic leadership with hands-on execution
