Marketing Data Analytics Manager
Core
Transform raw web, lead, and campaign data into actionable growth insights to drive market positioning and resource allocation.
Role type
Senior Marketing Data Analytics Manager
Builds
Marketing dashboards, data pipelines, and attribution models for global growth, product, and sales pipelines.
Domain
B2B Technology / Marketing Intelligence
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, GA4 architecture, Salesforce, HubSpot, Tableau or Looker, A/B testing, Python (pandas/numpy/matplotlib), data normalization, automation tools
Preferred skills
Multi-touch attribution modeling, heatmap tools, statistical significance analysis, digital marketing foundations
Technologies
Salesforce, HubSpot, ZoomInfo, Tableau, Looker, GA4, Python, SQL
Responsibilities
Define and standardize key performance metrics across the data lifecycle; Analyze UTM campaign data and lifecycle metrics; Oversee web data architecture and tagging management; Build and scale high-impact dashboards; Design and evaluate A/B testing frameworks; Query data warehouses and collaborate on data pipelines
Seniority
Senior, hands-on IC with strategic leadership