Sr Analyst, Data Analytics
Core
Develop and implement data strategy for lead generation campaigns, score leads using automation, and analyze data to drive marketing and sales effectiveness.
Role type
Senior Data Analyst (Marketing & Sales)
Builds
Lead generation campaigns, data pipelines from disparate sources to CRM, and analytical insights for enterprise targeting.
Domain
Fintech / Digital Payments / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Python, SQL, BigQuery, Salesforce, Teradata, MongoDB, Microsoft Azure, Hadoop, Oracle
Preferred skills
Cobol
Responsibilities
Develop and implement data strategy for lead generation campaigns; Identify and score leads using automation; Extract, transform, and load data from databases to CRM systems; Analyze data to determine the accuracy and impact of practices and procedures; Leverage commercial data to drive marketing and sales campaigns.
Seniority
Senior, hands-on IC
