Senior Data Analyst I, Marketing (Alma)
Core
Principal data authority and strategic partner for Growth, Performance Marketing, and Lifecycle teams, owning the strategic roadmap, data architecture, and analytical execution for the Marketing domain.
Role type
Senior IC marketing data analyst / analytics engineer
Builds
Enterprise-grade data models, interactive dashboards, automated pacing models, and diagnostic tools for media-spend optimization
Domain
Digital marketing, growth analytics, mental health technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, dbt, BI tools (Looker, Metabase, Tableau, Lightdash), multi-touch attribution (MTA), marketing mix modeling (MMM), client lifetime value (LTV), incrementality testing, identity resolution, MarTech API integrations
Preferred skills
AI-powered tool deployment, data governance, technical mentorship
Technologies
dbt, Lightdash, SQL
Responsibilities
Design and optimize core Marketing data models within dbt; Drive complex analyses on MTA, MMM, LTV, and incrementality testing; Act as primary technical liaison between Growth Marketing and Data Engineering; Champion adoption of modern analytics engineering practices; Lead code reviews and establish dbt modeling standards
Seniority
Senior, hands-on IC with strategic autonomy