Senior Marketing Data Analyst
Core
Turn complex data into actionable growth strategies by optimizing marketing spend, improving customer acquisition cost (CAC), and maximizing lifetime value (LTV) for a post-purchase SaaS platform.
Role type
Senior Marketing Data Analyst (Growth & Analytics)
Builds
Marketing data warehouse, attribution frameworks, and holistic performance dashboards for a global eCommerce automation platform.
Domain
B2B SaaS / eCommerce / Post-purchase automation
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, statistical analysis (regression, p-values, confidence intervals), funnel analysis, audience segmentation, data infrastructure setup, cross-functional stakeholder management
Preferred skills
Experience in zero-to-one environments, full-stack data thinking (Builder/Insight modes), Mandarin fluency
Technologies
Tableau, GA4, Heap, Amplitude, HubSpot
Responsibilities
Build frameworks to measure brand campaign halo effects on organic growth; Analyze end-to-end customer journeys to identify leakage points; Develop sophisticated customer segments based on behavioral data; Define KPIs and track adoption for new feature launches; Lead initial setup and optimization of the marketing data warehouse; Maintain a centralized Marketing Source of Truth dashboard.
Seniority
Senior, hands-on IC with strategic impact