Marketing Analytics Lead
Core
Building clean, scalable data models and pipelines to drive measurement, attribution, and strategic insights for marketing performance and user growth.
Role type
Senior Marketing Analytics Lead (Analytics Engineering & Strategy)
Builds
Marketing measurement frameworks, attribution models, and dashboards for growth roadmap execution
Domain
Digital Health / Metabolic Health / AI-native healthcare
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing attribution modeling, SQL, data modeling, experimentation design, forecasting, predictive analysis, stakeholder management, technical documentation
Preferred skills
Growth marketing strategy, MMM/MTA implementation, cross-functional collaboration, data culture advocacy
Technologies
dbt, Fivetran, SQL
Responsibilities
Own marketing analytics end-to-end from models to insights; Develop and improve measurement and attribution frameworks; Partner with stakeholders to identify strategic growth levers; Use experimentation and forecasting to inform growth strategy; Champion a data-first culture across teams
Seniority
Senior, hands-on IC