Sell Out Performance Sr Manager
Core
Define and lead sell-out performance strategy to drive revenue, profitability, and market share for Viatris' OTC/OTX and RX portfolios, focusing on point-of-sale execution and distribution.
Role type
Senior Individual Contributor / People Manager (Sell-Out Performance)
Builds
Commercial strategies, trade campaigns, e-commerce plans, and patient support programs for healthcare products.
Domain
Healthcare / Pharmaceuticals / Retail Distribution
Deliverable
product features
Required skills
Strategic vision, P&L management, commercial intelligence, trade campaign planning, e-commerce planning, budget optimization, team leadership, data analysis
Preferred skills
Innovation mindset, result orientation, strong analytical capability
Technologies
None stated
Responsibilities
Lead sell-out strategy by channel and customer; Own the OTC/OTX portfolio (forecasting, P&L, pricing, distribution); Identify sell-out opportunities using data management; Plan and execute trade campaigns aligned with partners; Ensure correct shelf presence and visibility at point of sale; Lead Joint Business Plan discussions; Manage and develop internal sell-out teams; Monitor trade KPIs (sell-through, presence, coverage, share); Develop e-commerce plans; Map the patient journey and propose effective solutions.
Seniority
Senior, hands-on IC with people management responsibilities