Field Marketing Manager
Core
Develop and execute North America field marketing strategies and programs to strengthen customer engagement, generate demand, and influence pipeline growth.
Role type
Senior B2B field marketing manager (events & demand generation)
Builds
Regional field marketing programs, customer events, executive engagements, trade shows, and webinars
Domain
B2B Technology / Semiconductor
Required skills
B2B field marketing strategy, event marketing (planning to execution), demand generation, sales partnership, cross-functional collaboration, budget management, program analytics, project management
Preferred skills
Enterprise B2B sales support, highly technical product experience, geographically dispersed team management
Technologies
None stated
Responsibilities
Develop regional field marketing strategies aligned with sales priorities; partner with sales leadership to translate business needs into targeted programs; lead strategy and execution of customer events, trade shows, and webinars; manage program budgets, vendors, and logistics; analyze program results to optimize future investments; drive sales alignment and post-program follow-up to convert engagement into opportunities
Seniority
Senior, hands-on IC
