Director, Consumer Marketing – US Dermatology
Core
Lead strategic direction, planning, and execution of Direct-to-Consumer Marketing for US Dermatology portfolio (Atopic Dermatitis/Eczema and Plaque Psoriasis) using a social-first, digital-first approach.
Role type
Director, Consumer Marketing
Builds
High-impact omnichannel experiences, insight-driven campaigns, and consumer engagement strategies for patients and caregivers.
Domain
Healthcare / Dermatology / Consumer Marketing
Deliverable
product features
Required skills
Consumer marketing strategy, campaign development, budget management, cross-functional leadership, social media strategy, influencer/creator partnerships, regulatory compliance (MLR), analytics and attribution, patient segmentation, journey mapping.
Preferred skills
MBA, people management, Medicaid/payer marketing experience, chronic disease marketing, pediatric/caregiver audience marketing, marketing analytics, community management.
Technologies
Veeva PromoMats, social platforms, Connected TV, programmatic tools, analytics platforms.
Responsibilities
Lead annual consumer marketing plan development; champion social-first and digital-first strategies; own end-to-end campaign leadership; shape consumer identity and messaging; develop Medicaid strategy; partner cross-functionally with HCP Marketing, Sales, and Market Access; manage budgets and agency partners; establish KPIs and measurement frameworks; support patient advocacy partnerships; coach and develop team members.
Seniority
Director, strategic leadership with hands-on execution