Associate Director, Patient Marketing
Core
Develop and execute integrated patient marketing strategies to drive disease awareness, patient education, adoption, and long-term engagement for a novel epilepsy therapy.
Role type
Associate Director, Patient Marketing (IC)
Builds
Patient-facing campaigns, educational resources, digital initiatives, and advocacy partnerships
Domain
Biopharmaceuticals / Neuroscience / Epilepsy
Deliverable
product features
Required skills
Patient-centric marketing strategy, healthcare consumer behavior, rare/specialty pharma launches, cross-functional collaboration, agency management, budget oversight, performance measurement
Preferred skills
Neurology/epilepsy/CNS experience, patient advocacy organization partnerships, digital marketing/CRM expertise
Technologies
CRM platforms, digital marketing tools, social media channels
Responsibilities
Contribute to patient marketing strategy aligned with brand objectives; Design and implement patient-facing campaigns; Develop educational resources for patients and caregivers; Manage content strategy for digital platforms; Oversee agency partners for creative and media execution; Build relationships with patient advocacy organizations
Seniority
Senior, hands-on IC