Head of Content & Social
Core
Lead content, social, influencer, SEO, and PR strategy for a global telehealth marketplace, unifying brand narrative and organic growth across multiple markets.
Role type
Senior leadership content and social director
Builds
Unified brand narrative, localized content strategies, and organic growth channels for a digital healthcare platform
Domain
Digital healthcare / Telehealth
Deliverable
product features
Required skills
Brand storytelling, multi-market content strategy, SEO planning, influencer management, PR and corporate communications, team leadership (10+ people), AI content/video production oversight, data-driven organic growth ownership
Preferred skills
Experience building functions from scratch in fast-growing startups, optimizing for AI-generated answers
Technologies
AI video production tools, SEO platforms, social media management tools
Responsibilities
Author and localize a single brand narrative across markets; merge content, social, influencer, and PR into a unified publishing calendar; set editorial standards for regulated medical claims; manage paid and organic social channels and influencer rosters; drive SEO strategy and page production; lead and develop a cross-functional content team; partner with Performance, Design, and CRM teams
Seniority
Senior, hands-on IC with leadership responsibilities