Manager, 360 Go-To-Market & Consumer Engagement, Dr. Jart NA
Core
Lead and execute the full spectrum of go-to-market initiatives for Dr. Jart+ in North America, driving brand awareness, acquisition, and consumer engagement.
Role type
Manager, 360 Go-To-Market & Consumer Engagement
Builds
Brand presence and consumer engagement for Dr. Jart+ skincare products in North America
Domain
Skincare / Beauty / FMCG
Deliverable
product features
Required skills
Multi-channel marketing strategy, paid media management, influencer marketing, PR strategy, TikTok Shop strategy, in-store event execution, budget management, financial analysis, cross-functional collaboration
Preferred skills
Experience in skincare, beauty, or FMCG sectors
Technologies
TikTok Shop, centralized interactive media platforms
Responsibilities
Develop and implement a comprehensive 360-degree go-to-market strategy; Lead paid media strategy and work with agency partners; Design and oversee influencer marketing programs; Develop content strategies and lead region-specific content creation; Lead TikTok Shop brand strategy initiatives; Manage PR initiatives and media relations; Own in-store event strategy and execution; Oversee A&P budget and provide financial insights; Collaborate with cross-functional teams; Monitor industry trends and competitor activities.