Senior Director, Brand Marketing
Core
Lead integrated brand marketing for Splendid apparel, driving growth across wholesale, retail, and direct-to-consumer channels while building brand equity and customer loyalty.
Role type
Senior Director, Brand Marketing
Builds
Brand campaigns, seasonal go-to-market strategies, influencer partnerships, PR activations, and omnichannel marketing programs.
Domain
Fashion/Apparel (Ladies', Kids', Intimate Apparel, Denim)
Deliverable
product features
Required skills
Integrated marketing strategy, DTC and wholesale marketing, influencer/creator marketing, PR and media relations, cross-functional leadership, budget management, consumer insights analysis, creative campaign oversight.
Preferred skills
Experience with premium lifestyle brands, data-informed decision making, agency management.
Technologies
CRM (Email & SMS), social media platforms, digital marketing tools.
Responsibilities
Develop annual marketing strategies and seasonal go-to-market plans; lead omnichannel campaigns across digital, retail, and wholesale; manage influencer and partnership strategies; oversee PR and media relationships; analyze performance data to optimize ROI; lead and develop a high-performing marketing team.
Seniority
Senior, hands-on IC leadership (via careerplan.io/jobs/78-000-93-F6B-senior-director-brand-marketing-at-delta-galil-industries)