Marketing Lead
Core
Lead global marketing campaigns, demand generation, and product messaging for a technology company.
Role type
Senior B2B Marketing Lead
Builds
Global marketing campaigns, demand generation pipelines, and product go-to-market initiatives
Domain
B2B Technology / SaaS / Cloud
Deliverable
product features | dashboards & analysis
Required skills
Global campaign management, demand generation, product marketing, marketing automation, CRM systems, SEO/AEO/GEO strategies, data analysis, stakeholder management
Preferred skills
Experience in telecom or cloud sectors, global market exposure (NA, Europe, APAC), advanced MS Office proficiency
Technologies
HubSpot, Salesforce, CMS, marketing automation tools, analytics tools
Responsibilities
Shape global marketing plans based on performance insights, coordinate and roll out integrated digital campaigns, track and report on KPIs and ROI, optimize discoverability strategies across search and generative platforms, collaborate on product messaging and GTM execution, lead execution for senior digital specialists, synthesize market and competitive research
Seniority
Senior, hands-on IC with strategic input