Marketing Manager, FOX News Media
Core
Lead customer lifecycle marketing initiatives across digital products to deepen audience engagement and drive subscriber acquisition/retention.
Role type
Senior CRM Marketing Manager
Builds
Multi-channel CRM campaigns and automated customer journeys for FOX News Media's digital portfolio
Domain
Media & Entertainment / Digital Marketing
Deliverable
product features
Required skills
Lifecycle marketing strategy, Marketing automation, Customer segmentation, Campaign analytics, A/B testing, Data interpretation, Project management
Preferred skills
Braze platform expertise, Personalization at scale
Technologies
Braze
Responsibilities
Develop lifecycle strategies across acquisition, onboarding, engagement, retention, and win-back; Build and manage multi-channel campaigns (email, push, in-app); Own campaign planning, segmentation, orchestration, QA, and analysis; Design and optimize automated journeys; Partner with Product, Analytics, and Data Engineering for personalization; Create segmentation frameworks using demographic and behavioral data; Lead A/B and multivariate testing; Monitor CRM KPIs (open rate, CTR, conversion, retention, CLV); Develop executive dashboards and reporting; Ensure alignment with brand, editorial, legal, and privacy standards.
Seniority
Senior, hands-on IC