CRM Analyst
Core
Analyze customer behavior and optimize lifecycle marketing campaigns to drive subscriber engagement and retention for STARZ's direct-to-consumer growth.
Role type
CRM Analyst
Builds
Marketing automation campaigns, segments, and personalized journeys across email, push, in-app, and SMS channels.
Domain
Streaming entertainment / Direct-to-consumer marketing
Deliverable
product features
Required skills
SQL, HTML/CSS, CRM platform management, campaign QA, data analysis, A/B testing, segmentation strategy
Preferred skills
Tableau, Looker, offer strategy, multivariate testing
Technologies
Braze, Leanplum, CleverTap, SQL, Excel, Tableau, Looker
Responsibilities
Partner with agencies to build and launch campaigns within marketing automation platforms; troubleshoot and edit email templates using HTML/CSS; QA campaigns across channels for accuracy; analyze campaign performance to provide actionable insights; monitor promotional offer performance across lifecycle touchpoints; collaborate on segmentation strategies; evaluate A/B and multivariate tests; work with Product and Engineering on targeting logic and data flow.
Seniority
Mid-level, hands-on IC
