Sr. Director, Ad Sales Brand Marketing
Core
Lead overarching Trade Marketing strategy and integrated B2B marketing for FOX News Media to drive revenue growth and marketplace positioning across linear, digital, and streaming platforms.
Role type
Senior Director, Ad Sales Brand Marketing
Builds
Integrated go-to-market narratives, premium marketing materials, trade marketing campaigns, and sales enablement programs for FOX News Media.
Domain
Media & Advertising (News, Business, Weather)
Deliverable
product features
Required skills
Go-to-market strategy development, B2B marketing strategy, storytelling and narrative development, cross-functional partnership, trade marketing execution, team leadership, data-driven insights translation, media buying knowledge, presentation skills, writing and proofreading.
Preferred skills
Digital and emerging media expertise, experience with syndicated/custom research tools (Nielsen, Comscore), modern digital TV ecosystem knowledge, streaming/OTT/CTV strategies, events management, AI tools proficiency.
Technologies
Microsoft Office, Nielsen, Comscore, cloud-based sales material platforms.
Responsibilities
Develop integrated go-to-market frameworks for programming launches and product initiatives; direct annual trade marketing calendars and high-impact B2B campaigns; oversee creation of sales narratives and premium marketing materials; lead strategic planning of trade events and conferences; manage a Senior Manager and design professional development plans; act as strategic liaison across Sales, Programming, and Research teams.
Seniority
Senior Director, hands-on leadership with team management
