Senior Media Strategist, NorthAm & LatAm
Core
Lead media strategy across North America and LATAM to orchestrate demand and influence buying groups in the cybersecurity B2B SaaS space.
Role type
Senior Manager (Individual Contributor) Media Strategist
Builds
Media plans and strategies for Audio, Video, CTV, Social, and Intent platforms
Domain
B2B SaaS Cybersecurity
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B media strategy, buying group orchestration, AdTech roadmap influence, creative strategy alignment, data-driven business impact analysis, automation/ML integration
Preferred skills
CTV/Audio/Direct sponsorship expertise, intent platform mastery, P&L acumen
Technologies
Google Marketing Platform, LinkedIn, 6Sense, Demandbase, DV360
Responsibilities
Design media strategies to engage and progress entire Buying Groups; Partner with Field, Product, and Sales to align media with roadmaps; Use performance data to influence creative assets; Maintain POV on AdTech stack and push for innovations; Lead media plans across verticals and aggressively test new channels; Drive automation to handle mundane tasks; Connect media metrics to closed-won business outcomes
Seniority
Senior, hands-on IC