Director, Strategic Planning
Core
Lead strategic media planning and capability development for a Health and Wellbeing client, acting as a trusted advisor to drive profitable growth and share penetration.
Role type
Director, Strategic Planning (Integrated Media Planning Lead)
Builds
Strategic media plans, client insights, and agency planning tool capabilities
Domain
Digital and linear media planning, Health and Wellbeing industry
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media strategy and plan development, consumer insights analysis, trusted advisor relationship building, C-level partnering, team leadership and mentoring, data-driven decision making, presentation and storytelling
Preferred skills
Experience with planning tools (NMI, Commspoint, Pathmatics, SimilarWeb), knowledge of linear and digital video channels, roadmap development for planning tools
Technologies
NMI, Commspoint, Pathmatics, SimilarWeb, MRI, Mintel, e-Marketer, Kantar
Responsibilities
Lead strategic planning capability for key clients, orchestrate development of strategic media plans, partner with communications planners, produce and templatize planning tool outputs, oversee training curriculum on consumer insights, partner with C-level stakeholders, evaluate and roadmap planning tool development, lead consultancy opportunities on media mix
Seniority
Director, strategic leadership and team management