TV Buyer
Core
Build and scale television as a major customer acquisition channel for a prediction market platform, driving user growth and brand awareness through linear, connected, and streaming TV inventory.
Role type
Senior performance media buyer (TV/CTV)
Builds
TV advertising campaigns and media buying strategies for a fintech prediction market product
Domain
Fintech / Prediction Markets / Digital Media Buying
Deliverable
product features
Required skills
TV media buying strategy, connected TV (CTV) and streaming inventory management, budget allocation and pacing, incrementality and attribution analysis, negotiation with networks and DSPs, forecasting models, performance marketing optimization
Preferred skills
consumer technology or fintech media buying experience, scaling CTV as an acquisition channel, experience with The Trade Desk/Google/Amazon DSPs, media mix modeling, sports programming knowledge
Technologies
The Trade Desk, Google, Amazon DSPs
Responsibilities
Own TV investment strategy end-to-end across linear, CTV, and streaming; plan and optimize campaigns to drive customer acquisition and engagement; manage budget allocation to maximize ROI; develop measurement frameworks for incrementality and CAC; negotiate media buys and pricing; build forecasting and pacing models; partner with creative and data teams to test messaging and optimize performance
Seniority
Senior, hands-on IC