Ads Product Marketing Manager
Core
Drive global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives to drive adoption and revenue.
Role type
Product Marketing Manager (B2B Advertising)
Builds
Ad-supported streaming products and programmatic advertising solutions
Domain
Streaming media / Programmatic advertising
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, cross-functional partnership, competitive landscape analysis, market trend analysis, client needs assessment, product brief creation, project management, strategic roadmap development
Preferred skills
Knowledge of ad-supported streaming space, ad tech ecosystem
Technologies
None stated
Responsibilities
Lead definition and development of go-to-market efforts for new ad product solutions; Partner with product and regional business teams to establish feedback loops; Influence product development based on competitive and market insights; Develop marketing deliverables including external materials and demos; Align on and roll out ad solutions at major industry events; Collaborate with Research teams to inform new ad solution offerings
Seniority
Senior, hands-on IC