Senior Specialist, Lifecycle Marketing
Core
Building, launching, QA'ing, and optimizing lifecycle marketing campaigns (email, push, in-app) for FOX One's subscription streaming service to drive awareness, acquisition, and retention.
Role type
Senior Specialist, Lifecycle Marketing
Builds
Automated customer journeys and lifecycle campaigns for a new subscription streaming service
Domain
Media & Entertainment / Direct-to-Consumer Streaming
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Braze campaign management, audience segmentation, personalization logic, QA for multi-channel campaigns, project management tools, design tool proficiency, data analysis
Preferred skills
HTML/CSS for QA, subscription business experience
Technologies
Braze, Salesforce Marketing Cloud, Iterable, Adobe Campaign, Figma, Adobe Photoshop, Jira, Airtable, Monday.com, Asana, Adobe Analytics, Amplitude, GA4, Tableau
Responsibilities
Build and manage lifecycle campaigns across email, push, and in-app channels; Perform comprehensive QA on campaign logic, rendering, and tracking; Create and manage audience segments using behavioral data; Support onboarding, engagement, and winback journeys; Collaborate with cross-functional teams on feature launches and promotional campaigns; Monitor campaign performance and assist with A/B testing.
Seniority
Senior, hands-on IC