Lifecycle Marketing Manager, AI Commerce
Core
Building and optimizing lifecycle marketing programs (email, SMS, push) to drive user activation, retention, and repeat engagement for an AI shopping agent.
Role type
Lifecycle Marketing Manager (Build)
Builds
Lifecycle communication infrastructure and campaigns for an AI shopping agent
Domain
AI Commerce / Consumer Shopping
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
lifecycle marketing strategy, email/SMS/push campaign management, copywriting, audience segmentation, A/B testing, data analysis, CRM platform expertise
Preferred skills
AI-powered consumer product experience, behavioral data personalization, recommendation system familiarity
Technologies
Braze, Iterable, Klaviyo
Responsibilities
Develop full lifecycle roadmaps, build and optimize multi-channel campaigns, write high-quality lifecycle copy, design scalable email templates, build audience segments, run disciplined testing programs, partner with product and creative teams
Seniority
Mid-level, hands-on IC