Lifecycle Marketing Lead
Core
Design and run always-on, intelligent lifecycle growth programs that drive user adoption, retention, and monetization by translating customer signals into targeted experiences across email and in-product channels.
Role type
Senior Lifecycle Marketing Lead (Product Growth)
Builds
Intelligent growth programs, automated customer journeys, and scalable marketing systems powered by AI and automation.
Domain
SaaS / Product-Led Growth / AI-Native Workspaces
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, MarTech system fluency (reverse ETL, data pipelines, APIs, webhooks), A/B testing design, customer segmentation, data analysis, storytelling, stakeholder management
Preferred skills
B2B/B2C journey experience, SQL, HTML, Figma, Customer.io, AI tool adoption
Technologies
Customer.io, Figma, SQL, HTML, APIs, webhooks, reverse ETL
Responsibilities
Own end-to-end lifecycle journeys from strategy to launch; build scalable systems for campaign execution and measurement; synthesize research and feedback into audience definitions and triggers; partner with Data and Product to define hypotheses and measure lift; lead and define the direction for a team of lifecycle marketers.
Seniority
Senior, hands-on IC with team leadership