Vice President, CRM
Core
Define and execute enterprise-wide CRM strategy to drive subscriber growth, engagement, and retention for Fox Nation and Fox News Channel.
Role type
VP, CRM Strategy & Lifecycle Marketing
Builds
Subscriber growth, audience engagement, and monetization strategies for media platforms
Domain
Media & Entertainment / Customer Relationship Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Enterprise CRM strategy, lifecycle marketing, personalization, retention management, executive leadership, data analytics, experimentation design, platform governance, stakeholder influence
Preferred skills
Braze platform expertise, predictive modeling, machine learning for behavior anticipation, cross-brand strategy alignment
Technologies
Braze, Excel, Adobe, Tableau
Responsibilities
Define long-term CRM vision and roadmap; build and scale high-performing CRM organization; partner with Product and Growth teams to embed CRM in customer lifecycle; oversee full-funnel lifecycle journeys and personalization; establish experimentation frameworks; define CRM data architecture and success metrics; act as executive owner of Braze platform; drive growth initiatives leveraging predictive modeling
Seniority
VP, strategic leadership & organization building