Senior/Principal Product Manager, Retention
Core
Building world-class retention and CRM capabilities, AI/automation tools, and lifecycle marketing platforms to drive customer engagement and repeat purchases for a direct-to-consumer retail brand.
Role type
Senior/Principal Product Manager (Retention & CRM)
Builds
Autonomous lifecycle orchestration systems, personalization engines, CRM/CDP integrations, and operational dashboards for retention marketers.
Domain
Direct-to-consumer retail, customer retention, lifecycle marketing, AI/automation
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Product strategy & roadmap definition, CRM/CDP/ESP platform expertise, lifecycle marketing & segmentation, AI/automation tooling, data-driven decision making, cross-functional influence without authority, vendor evaluation, experimentation design
Preferred skills
Experience building AI tools for organizational adoption, low-touch process design, self-serve solution architecture
Technologies
CRM platforms, CDPs, ESPs, lifecycle automation tools, personalization engines, data analytics platforms
Responsibilities
Define product vision and roadmap for CRM/Retention Technology; act as subject matter expert in CRM data and tooling; collaborate on lifecycle orchestration and personalization strategy; build autonomous systems for personalized communications; integrate CRM channels and lifecycle signals; vet third-party vendors; design internal dashboards for retention metrics.
Seniority
Senior/Principal, hands-on IC with strategic scope
