Demand Generation Manager, Enterprise Accounts
Core
Design and execute integrated Demand Generation and Account-Based Marketing (ABM) initiatives for large medical practices to drive pipeline acceleration and revenue in the enterprise segment.
Role type
Demand Generation Manager (Enterprise B2B)
Builds
Full-funnel GTM campaigns, ABM programs, and sales enablement assets for enterprise medical practices.
Domain
Healthcare Technology (SaaS) / Enterprise B2B
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, Account-Based Marketing (ABM) execution, complex enterprise buying cycle navigation, multi-channel campaign orchestration, budget management, sales alignment, trade show/event strategy, data-driven optimization.
Preferred skills
SaaS industry experience, healthcare industry experience, Master's degree.
Technologies
Paid media platforms, content management systems, event management tools, CRM/Marketing Automation platforms.
Responsibilities
Develop and execute annual demand generation and ABM plans; build and scale targeted ABM programs for large medical practices; manage vertical campaign budgets and partner with Product Marketing; collaborate with Sales and Solution Engineers on account plays; produce sales enablement assets like case studies and white papers; build performance dashboards to track campaign health; plan and execute trade show and event activations.
Seniority
Mid-Senior, hands-on IC