Chef de l’engagement du client / Customer Engagement Manager
Core
Develop and execute integrated promotional strategies and personalized omnichannel customer experiences to support brand vision and drive business outcomes.
Role type
Senior Customer Engagement Manager
Builds
Integrated promotional campaigns, personalized customer journeys, and optimized marketing strategies
Domain
Healthcare / Life Sciences Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, Omnichannel experience design, Customer segmentation, Agile project management, Marketing analytics, Agency management, Data-driven decision making, Relationship marketing, Campaign optimization, Emerging technology adoption
Preferred skills
Google Analytics certification, Marketing automation platform experience, Journey Builder expertise, Master's degree in Marketing
Technologies
Marketing automation platforms, Journey Builder, Google Analytics, AI tools
Responsibilities
Develop and execute integrated promotional strategies aligned with brand vision; Design tailored engagement strategies for specific customer segments; Define KPIs and optimize campaign performance in real-time; Lead cross-functional agile teams to move from strategy to execution