Engagement Marketing Manager
Core
Strategic marketing partner to enterprise and mid-market clients, developing customized communications plans to drive enrollment and ongoing engagement in the Color benefit.
Role type
Engagement Marketing Manager (B2B2C)
Builds
Turnkey and customized enrollment campaigns for employer clients
Domain
Healthcare / B2B2C Marketing
Deliverable
product features
Required skills
B2B2C marketing strategy, multichannel campaign management, client relationship management, project management, copy editing, creative project management, data-driven strategy refinement
Preferred skills
Healthcare marketing experience, performance tracking (Metabase, Amplitude), design tools (Google Slides, Figma)
Technologies
Metabase, Amplitude, Google Slides, Figma
Responsibilities
Own marketing strategy for a dedicated book of enterprise and mid-market clients; Partner with Client Success to support HR and benefits leaders with data-backed engagement strategies; Engineer bespoke marketing strategies tailored to specific populations; Maintain campaign calendars and documentation; Identify new growth opportunities based on campaign data; Present marketing approach to new clients and lead performance discussions; Manage hands-on campaign execution including copy editing and creative development.
Seniority
Mid-Senior, hands-on IC