Senior Lifecycle Marketing Manager
Core
Design and execute multi-channel lifecycle marketing programs to drive member enrollment, activation, treatment, and retention for a specialty pharmacy platform.
Role type
Senior Lifecycle Marketing Manager (hands-on IC)
Builds
Member engagement journeys, email/SMS/direct mail campaigns, landing pages, and employer communication toolkits
Domain
Healthcare / Specialty Pharmacy / B2B2C
Deliverable
product features
Required skills
Lifecycle marketing strategy, multi-channel campaign execution, journey orchestration, A/B testing, copywriting, data analysis, project management, compliance knowledge
Preferred skills
Direct mail experience, healthcare industry experience, employer benefits communication
Technologies
Braze, Iterable, Customer.io, lifecycle marketing platforms
Responsibilities
Build and optimize member journeys across the lifecycle; execute integrated multi-channel campaigns; translate strategy into member communications; lead client launch communications; manage lifecycle marketing operations and platform usage; optimize landing pages; run experimentation programs; measure KPIs and member outcomes; ensure regulatory compliance; partner cross-functionally; manage external vendors