Lifecycle Marketing Manager
Core
Build and own the lifecycle marketing function to grow revenue through customer journeys that increase engagement, repeat purchases, and customer lifetime value. (via careerplan.io/jobs/49-00E-C4-F63-lifecycle-marketing-manager-at-kendago)
Role type
Lifecycle Marketing Manager
Builds
Automated customer journeys across owned channels (Email, SMS, Push, In-App) for a portfolio of health and wellness brands
Domain
B2C Subscription / DTC, Health & Wellness
Required skills
Lifecycle marketing strategy, CRM automation, customer segmentation, personalization, A/B testing, data analysis, cross-functional collaboration
Preferred skills
Consumer app experience, subscription business experience, health and wellness industry knowledge, GA4/Mixpanel/Amplitude proficiency
Technologies
Klaviyo, Braze, Customer.io, Iterable, GA4, Mixpanel, Amplitude, AI tools
Responsibilities
Own lifecycle marketing strategy across Email, SMS, Push, and In-App; Build and optimize automated customer journeys; Create segmentation and personalization strategies; Identify opportunities to increase customer lifetime value; Run A/B tests; Analyze performance and turn insights into action; Use AI tools for research, campaign creation, and data analysis
Seniority
Mid-level, hands-on IC