Lifecycle Marketing Manager
Core
Own and scale lifecycle marketing communications for clinicians across onboarding, activation, engagement, and retention stages, balancing automated self-serve programs with support for CSM-managed enterprise accounts.
Role type
Lifecycle Marketing Manager (B2B Healthtech)
Builds
Automated email and in-app communication programs, feature launch announcements, and campaign calendars for clinician adoption and retention.
Domain
Healthtech / Clinical AI
Deliverable
product features
Required skills
B2B lifecycle marketing strategy, email and in-app campaign execution, A/B and multivariate testing, data-driven segmentation, cross-functional collaboration, regulatory compliance management, creative direction for lifecycle channels
Preferred skills
Userpilot and HubSpot proficiency, experience with Looker/Tableau/Amplitude, regulated industry background, AI-powered personalization expertise
Technologies
Userpilot, HubSpot, Looker, Tableau, Amplitude
Responsibilities
Design and execute weekly in-app feature launch announcements; build automated email and in-app programs for self-serve and enterprise segments; lead experimentation roadmaps for messaging and creative; define lifecycle KPIs and reporting frameworks; manage lifecycle marketing technology partnerships; ensure HIPAA and federal/state law compliance in all communications
Seniority
Mid-Senior, hands-on IC