Lifecycle Marketing Manager
Core
Build and optimize patient lifecycle strategies and personalized engagement systems to move patients from interest to action and ensure adherence to preventive care screening.
Role type
Lifecycle Marketing Manager
Builds
Patient engagement engine, CRM systems, automation, and multi-channel communication programs
Domain
Health tech / Digital health
Required skills
Lifecycle marketing strategy, CRM platform management, multi-channel campaign execution, funnel analytics, A/B testing, HIPAA compliance, TCPA compliance, cross-functional partnership
Preferred skills
Healthcare industry experience, voice AI and ringless voicemail integration, long-term patient journey design, B2B2C program management, predictive lifecycle strategies
Technologies
HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Klaviyo
Responsibilities
Own lifecycle strategy across DTC and B2B patient journeys; Build and optimize patient journeys to increase conversion and adherence; Develop personalized segmented programs across email, SMS, portal, and voice channels; Refine audience segmentation and behavioral triggers; Execute structured testing programs for messaging and incentives; Manage lifecycle analytics and funnel performance measurement; Partner with product, growth, and medical operations teams to optimize patient flows.
Seniority
Mid-Senior, hands-on IC