Director, Customer Engagement Planning & Measurement (CEP&M)
Core
Leading a team of Customer Engagement Architects to advance customer-centric, omnichannel engagement strategies across a Therapeutic portfolio.
Role type
Director, Customer Engagement Planning & Measurement
Builds
Integrated omnichannel customer engagement plans and capabilities
Domain
Life Sciences / Healthcare Marketing
Deliverable
product features
Required skills
Strategic decision making, Change leadership, Influencing without authority, Coaching & talent development, Business acumen, Strategic partnership building, Executive presence, Omnichannel strategy, Customer experience management, Analytics and measurement
Preferred skills
Oncology/Vaccines/Respiratory/Immunology/Ophthalmology/Cardiovascular marketing experience, Advanced degree (MBA), Agile operating models experience, AI-enabled marketing capabilities
Technologies
Marketing automation, AI-enabled engagement tools
Responsibilities
Lead, coach, and develop a team of Customer Engagement Architects; Translate business objectives into integrated omnichannel engagement plans; Partner with Brand, Sales, Analytics, and Commercial teams to deliver strategies; Leverage analytics to guide decision-making and optimization; Lead organizational transformation initiatives.
Seniority
Director, strategic leadership & team management
