Associate Director, Marketing
Core
Lead end-to-end consumer marketing strategy and Direct-to-Consumer (DTC) campaign execution for the US launch of an investigational Phase III HIV prevention asset (PrEP).
Role type
Senior marketing leader (Associate Director)
Builds
DTC campaigns, omnichannel activation strategies, and consumer insights for a pharmaceutical PrEP product.
Domain
Healthcare / Pharmaceutical / HIV Prevention
Deliverable
product features
Required skills
Agency management, healthcare consumer marketing, digital marketing strategy, budget management, omnichannel activation, market research, strategic planning, cross-functional collaboration
Preferred skills
HIV treatment/prevention experience, product launch commercialization, agile marketing, self-starter mindset
Technologies
Digital marketing channels, social media ecosystems, performance marketing platforms, data analytics tools
Responsibilities
Define consumer strategies and launch plans; create DTC content and tailored messaging; manage creative, media, and research agencies; oversee marketing budget allocation and forecasting; activate strategies across digital and non-personal channels; collaborate with market research and data teams.
Seniority
Senior, hands-on IC with strategic oversight
